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Hooligan Hoedown Editorial January 15 2014, 1 Comment


MOTORRAD January 15 2014, 0 Comments

Coverage of our Hooligan Hoedown hit German shelves this week in Motorrad!

California Highways Road Trip August 26 2013, 0 Comments

10 Days
2000 miles
Wandering California

Under your spell July 23 2013, 0 Comments


Seaweed & Gravel featured in TRANSWORLD March 01 2013, 2 Comments

Good, old, things. link to full article here : http://business.transworld.net/123024/features/upstarts-leucadias-seaweed-gravel/


Good Vibrations {found} January 24 2013, 0 Comments


it's coming.. January 24 2013, 0 Comments

THE WEEKEND!

  

Plans? Start it off right with a little S&G shop stop! >> http://seaweedandgravel.com/


Rock 'N Roll Revisited // with NYC's Christian Benner January 06 2013, 0 Comments

In the world of fashion, there are droves of self proclaimed "visionaries". Sifting through the authentic versus the imposter can take years. Fortunately, the aforementioned has a way of spitting out the self-boasting and appointing the chosen ones to their rightful thrones. Enter, Christian Benner. (and his lengthy runway strides)

Beginning as a visual merchandiser for Victoria's Secret, then taking the reigns as lead stylist and sales for Men's wear at Internationally known vintage retailer, What Goes Around Comes Around, he has rapidly become one of the most in-demand creators in New York City's cut throat underground fashion scene. Mastering the art of taking existing pieces (predominantly rock tees and leather goods) and redesigning, distressing and reviving 'the old' by giving them a new life, a second story, and definitely some amazing, one of a kind touches, is what stands him out from the rest - Catering to the likes of Brandon Flowers, Mila Kunis, Jakob Dylan, Brad Pitt, Taylor Swift, Donatella Versace and many others and receiving countless editorial features and stylings both domestically and overseas. 

With his growing global following, loyal instagram (@christianbenner) and facebook fans, as well as the authentic appeal of his pure grass roots marketing campaign that's taken on a life all of it's own, it is only a matter of time before you're reading full page interviews about the man behind the vision and not just in the fine print of the spreads. 
The following is a conversation I had with him in The East Village of NYC about fashion, celebrities, and how S&G and a Christian Benner collaboration will come to fruition in the nearer of futures. 

With all of the artists out there and upcycling of pieces, why do you feel as though people are so drawn to your work?

Im treating each of my pieces as a one of kind piece, something almost catered for that individual who is purchasing.  When I have clients inquiring about pieces, I actually like to take a few minutes and actually get to know that person, their lifestyle, and their overall vibe, so I can create a piece specifically for them.  I want someone to stop them on the street, and ask them, "hey where did you get that, I must have it for myself" 

The fashion world is a daily changing arena. How do you stay relevant?

When I create my pieces, I look at the before and after product, and imagine them 10 years from now, and how they will subside in that time period.  Im taking such a unique, one of a kind piece, and making it relevant for almost any time period. I envision taking a classic beat up rock and roll t-shirt, and turning it into high fashion.  My goal is to create a customer who has a few of my pieces in their closet as their staple pieces that they can pair with almost anything.

From my knowledge of what you're creating, it seems like this path chose you rather than you choosing "it". Comments?

Its pretty wild how it all started.  I would always go out shopping for myself, and could never find anything.  I was always against the main stream, and purchasing items that someone else could poetentially own. So finally, I took it upon myself, to start buying pieces, and transforming them myself. I started wearing them around, and immediatly people would ask me where I got them.  At this point, people were giving me their own shirts, boots, and jackets for me to alter, and turn them into their own individual piece.  Literally in my first week of doing this, Kristin Wigg came in, and fell in love with one of my custom t shirts, that was one of my personal shirts.

What is the ultimate goal you have for your upcoming line?

I want to turn the name Christian Benner into a brand.  I want people to be curious with what I am going to do next...I get really inspired by certain types of music, art, or indiviuals, and go through phases, which works incredible for when I am creating.  I use this pallet, and create around it, allowing me to come up with, and produce different material each time.

Many 'creators' are very connected to their work. How deep do your emotions to a garment run? What attracts you to a piece?

I am inside my head 23 hours out of the day.  When Im creating, I am usually by myself, which allows me to do my thinking.  I can look at the final product, and remember what exactly was going through my head at that certain moment when I made that particular piece.  And the fact that someone is going to own this certain piece, is basically having them own a certain part of me, is extremely satisfying.

When people you don't know contact you and praise your work, how does that feel?

Beyond rewarding.  It means they were intrigued somehow by what I was doing, and felt they needed to see more.  

What are your plans with S&G? 

Working with an established brand is a great oppurtunity for me. They already have their vision, so I feel I can come in and work off of what they are already doing.  Take their work, and give it my touch, in a sense.  I work extremely well with other creative types, so I am extremely excited about what the future holds for us, and what we can come up with. 
{Stay tuned to @christianbenner on instagram and COMING SOON is christianbennercustom.com -  Big things!}

Full Doom December 14 2012, 0 Comments

Full Doom, the brain child of the beautifully talented front lady of the rock n' roll band, Ruby The Hatchet, is now available on the west coast exclusively at S&G. All items are available in shop and will be online in the days to come - STAY TUNED!An independent clothing company using only recycled, reconstructed and thrifted materials to minimize environmental impact. Every piece is one-of-a-kind, just like you. www.etsy.com/shop/fulldoom